Spoofing a breaking news report, the new national Midas television spot Chase humorously conveys the need for winter tires and the importance of winter car maintenance. Developed by DDB Canada's Vancouver office to the new spot marks Midas first original Canadian broadcast campaign in almost 10 years, and its first national marketing activity specifically for tire products and services.
Showing posts with label Midas. Show all posts
Showing posts with label Midas. Show all posts